Raymon Ayala Rodríguez
(Daddy Yankee) was born in San Juan, Puerto Rico on February 3. He was influenced by several musicians in his
family, including his father and some of his mother's relatives. During his childhood he practiced singing and
focused on lyrical improvisation. Although Ayala first aspired to join the
ranks of baseball’s Major Leagues, he abandoned this goal after being involved
in an incident—at age seventeen, he was caught in the crossfire of a barrio gun
battle and received two bullet wounds. One bullet grazed his arm and the other,
from an AK-47, hit him in the right thigh and left him with a permanent limp.
Following the
incident, he became interested in the underground pop movement, which at the
time was in an early organizational stage.
He also took more interest in the events that took place in the
neighborhood in which he was raised, a public housing project named Villa
Kennedy. Early in his career he
attempted to imitate the style of Vico C. He went on to emulate other artists
in the genre, including DJ Playero, DJ Nelson, and DJ Goldy, taking elements
from their styles in order to develop an original style. In doing so, he eventually abandoned the
traditional model of rap and became one of the first artists to perform
reggaeton. Ayala first recorded with DJ
Playero as a featured artist in a production titled Playero 37, which was
released in 1992.
His first album,
titled No Mercy, was produced in 1995 when Ayala was eighteen years old. The production did not sell well, and he
continued his work within the genre for the rest of the decade, eventually
forming a duo with Nicky Jam. One of the duo's songs, "Posición", was
included in the soundtrack of One Tough Cop, a movie directed by Bruno Barreto,
that was released in 1998. Beginning in 2000, Ayala began concentrating more on
his solo career, releasing albums produced outside studios. The first
production he released was titled El Cartel, featuring elements of the mixtape
style. In 2001 El Cartel II was
released, a direct sequel to the previous production, and influenced by similar
genres.
In 2002 El Cangri.com
was released, and became the first album in Ayala's career to sell well outside
Puerto Rico, mostly in the United States. The album was produced by VI Music, an
independent recording studio in Puerto Rico, and was not supported by a major
label. The most successful single from
the album was "Latigazo", which received significant play on radio stations
in New York and Miami. The album reached #43 on Billboard's Top Latin Albums chart.
Barrio Fino was
released in 2004, and the album received numerous awards, including a Premio Lo
Nuestro and a Latin Billboard, as well as receiving nominations for the Latin
Grammy and MTV Video Music Awards. Barrio Fino performed well in the sales
charts of the United States, Latin America, Europe, and Japan. On June 5, 2007,
El Cartel Records released El Cartel: The Big Boss, which was ranked as the
top-selling album in Latin music genres in 2007. He promoted the album with an
international tour which began in the United States and continued through Latin
America, breaking attendance records in Ecuador and Bolivia.
Ayala has
negotiated promotional deals with several companies outside of the music
industry, releasing merchandise under his name. In 2005, he became the first
Latin artist to sign a deal with Reebok, in order to produce accessories,
including the licensed clothing line "DY", which was released in
2006. He also teamed up with the company
to have his own shoes and sporting goods made, which were first distributed on
May 23, 2006. Reebok continued the partnership with the introduction of the
Travel Trainer collection in July 2007. In August 2007, Pepsi began an
advertising campaign titled "Puertas", in which Ayala is depicted
returning to his youth by opening a series of doors.
In 2008, Ayala
participated in a campaign to promote voting in the 2008 general elections in
Puerto Rico. This initiative included a concert titled "Vota o quédate
callao". On August 25, 2008, Ayala
endorsed John McCain's candidacy for President of the United States, stating
that McCain "has been a fighter for the Hispanic community". As part of this campaign, Ayala moderated a
debate titled “Vota o quédate callao: los candidatos responden a los jóvenes”,
which was aired on October 9, 2008.
Ayala has been involved in the administration of three organizations, the first being El Cartel Records which he co-owns with Andres Hernandez. He also created the Fundación Corazón Guerrero, a charitable organization in Puerto Rico which works with young incarcerated people. On April 26, 2008, he was presented with a "Latino of the Year Award" by the student organization Presencia Latina of Harvard College, receiving it for his work with Puerto Rican youth and creating Corazón Guerrero. On February 6, 2008, Ayala announced in a Baloncesto Superior Nacional press conference that he had bought part of the Criollos de Caguas' ownership.
Source: wikipedia.org/wiki/Daddy_Yankee
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