Paul Rand
Paul Rand was a hugely influencial graphic designer. He lived between 1914-1996 and, over several decades, was considered to be one of the world's foremost innovaters in the field of graphics and advertising.
Influencd by many designers and artists, including Le Corbusier and Paul Klee, Paul Rand's designs went on to create a huge impact in the fields of advertising, corporate identity and branding, being responsible for developing brands for such giants as the ABC, IBM and UPS.
Paul Rand's books include 'A Designer's Art' and 'Thoughts on Design'.
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