Cereal Can Make a Difference in Calorie Control
New Study shows Fiber One cereal provides satiety with fewer calories than
10/09/2008
Millions of Americans are searching for a simple way to eat less and still feel satisfied. A cereal breakfast including Fiber One Original cereal may be an easy way to cut calories without feeling hungry. A recent study*, presented October 6, 2008 at the Obesity Society annual meeting in Phoenix, AZ, shows that a cereal breakfast including a 60g serving of Fiber One Original cereal and milk satisfied appetites-- but for 100 calories less than the same 60g serving of Kellogg’s cornflakes with milk. When study participants had the Fiber One breakfast, they felt satisfied and did not make up for those missing calories at lunch, three hours later.
Previous research found foods high in fiber can help curb hunger and that people who eat diets higher in fiber weigh less and gain less weight over time. Results of this recent study support that earlier research and suggest that switching from a low-fiber flake cereal to Fiber One Original at breakfast time may be an easy way to cut calories without feeling hungrier.
Fiber One has recently launched a full line of products designed to offer great taste and help people meet the daily recommendation for fiber. Fiber One Toaster Pastries, one of the newest members of this product line, is now available on local grocery store shelves. The pastries come in four flavors: strawberry, blueberry, chocolate fudge and brown sugar cinnamon, and provide a delicious way to get 20 percent of the daily fiber recommendation.
About General Mills
One of the world's leading food companies, General Mills operates in over 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, U.S.A., General Mills had fiscal 2008 global net sales of US$14.9 billion, including the company’s $1.2 billion proportionate share of joint venture net sales. Visit www.generalmills.com
Contact:
Shelly Dvorak
General Mills
763-764-6451
shelly.dvorak@genmills.com
