Share Your Inspirational Story for a Chance to Appear on a Curves™ Cereal Box
New Curves™ Foods offers a community of support for real women making real changes
09/26/2007
Whether it’s feeling happy looking in the mirror or having the energy to enjoy everyday activities, weight-related success comes in all sizes. This Fall, Curves Foods is calling on all women to share their inspirational weight management stories through the Real Change, Real Women contest for a chance to appear on Curves Cereal boxes nationwide and win great prizes.
The Real Change, Real Women contest is not about how much weight women have lost, it’s about what motivated them to commit to a healthier lifestyle. Women can enter the contest at the Curves Foods Web site, www.CurvesFoods.com, where their individual stories can help inspire countless women struggling to reach their own weight management goals.
Daytime Emmy Award-winning actress and Days of Our Lives star Judi Evans, who publicly struggled with weight management for years following the birth of her son, encourages women to make a change for good. “Losing weight was difficult, and I’ve found weight management to be just as hard,” she says. “Through its new line of nutritious cereals and snacks, community of support and the Real Change, Real Women contest, Curves Foods is making it easier for women to take weight off and keep it off.”
The Curves Foods Web site offers a community of women committed to leaving crash dieting behind. By logging on and creating a personal profile, women will have access to a support group like they may never have had before. It’s free, simple and right at their fingertips.
“We’re excited to build a community where women can embrace long-term weight-management and share their personal experiences with each other,” said Arya Badiyan, marketing manager for Curves Cereal at General Mills. “New Curves Foods can help women on their journey with a sensible combination of nutritious and great tasting cereal and snacks.”
Curves Cereal and Curves Chewy Granola Bars from General Mills, as part of a healthy lifestyle, are designed to help women take weight off and keep it off. The products offer a wide variety of nutritional benefits, like fiber to help curb hunger and whole grain to help manage weight.
The new Curves line of weight-management foods consists of:
Curves Cereal:
- Whole Grain Crunch
- Honey Crunch
- Chocolate Peanut
- Strawberries + Cream
Curves bars, at 100 calories and five grams of fiber per bar, make it easy to increase daily fiber intake and can help women keep on track with their weight-management goals. Curves bars are also a good source of calcium, a nutrient that falls short in most women’s diets.
About General Mills
General Mills, with annual net sales of $13.4 billion, is a leading global manufacturer and marketer of consumer foods products. Based in Minneapolis, Minn., General Mills’ mission is to innovate to make people’s lives healthier, easier and richer around the world – Nourishing Lives™. Its global brand portfolio includes Big G cereals, Betty Crocker, Pillsbury, Green Giant, Häagen-Dazs, Nature Valley, Old El Paso and more. It has more than 100 U.S. consumer brands, more than 30 of which generate annual retail sales in excess of $100 million. General Mills also is a leading supplier of baking and other food products to the foodservice and commercial baking industries.
About Curves International
Curves offers a 30-minute workout that combines strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. Curves also offers a weight management program based on a groundbreaking, scientifically proven method to raise metabolic rate and end the need for perpetual dieting. Founders Gary and Diane Heavin are considered the innovators of the express fitness phenomenon that has made exercise available to more than 4 million women, many of whom are in the gym for the first time. With more than 10,000 locations in 50 countries, Curves is the world's largest fitness franchise and the ninth largest of all franchise companies in the world. For more information, please visit: www.curves.com.
For More Information, Contact:
Tara Johnson
General Mills
763.764.4069
Tara.Johnson@genmills.com
Kelly Bisceglia
MS&L
312.861.5256
Kelly.Bisceglia@mslpr.com
