Let the Countdown to Soup Season Begin!
New Progresso® Light Serves Up Innovation in the Soup Aisle With an Endorsement From Weight Watchers® and a POINTS® Value of 0 Per Serving
08/14/2007
Progresso Light, the only nationally branded light soup in the category, and Weight Watchers will bring a canned soup with a POINTS® value of 0 to consumers nationwide this August. Clocking in at 60 calories and 4 grams of fiber per serving, five new Progresso Light flavors are chock full of delicious, premium vegetables such as corn, diced tomatoes, green beans and peppers. The five different varieties blend Progresso culinary seasonings with satisfying ingredients like pasta, rice and beans. To add to the excitement, Progresso Light is the first consumer packaged product in any grocery category to carry the Weight Watchers endorsement with 0 POINTS value per serving.
“Progresso Light soups deliver the quality and value that Weight Watchers is proud to recommend to those who are trying to make better food choices in their daily lives,” said Hugh Dever, Weight Watchers senior licensing manager. “The new soups offer consumers, who don’t want to sacrifice taste, a delicious and sensible food choice with fewer calories than other ready-to-serve soups.”
In addition to 4 grams of fiber, each 60 calorie serving of Progresso Light delivers a full serving of vegetables. “With five unique flavors it’s easy to see how 0 will count for a lot this soup season,” explained Liz Nordlie, Progresso Soup marketing director.
“Progresso Light blends good health and great taste to create a satisfying soup that consumers can enjoy as part of a light lunch, an accompaniment at dinner, or that comforting snack at the end of the day,” said Nordlie. “We’re pleased to offer a whole new option in ready-to-serve soups, and we’re excited to have Weight Watchers’ trusted endorsement on the front of our label.”
Progresso Light flavors include: Italian-Style Vegetable; Vegetable and Noodle; Savory Vegetable Barley; Homestyle Vegetable and Rice; and Southwestern-Style Vegetable. The new soups will be available nationwide at a suggested retail price of $2.49 per 18.5 oz can.
About General Mills
General Mills, with annual net sales of $13.4 billion, is a leading global manufacturer and marketer of consumer foods products. Based in Minneapolis, General Mills’ mission is to innovate to make people’s lives healthier, easier and richer around the world – Nourishing Lives™. Its global brand portfolio includes Big G cereals, Betty Crocker, Pillsbury, Green Giant, Häagen-Dazs, Nature Valley, Old El Paso and more. It has more than 100 U.S. consumer brands, more than 30 of which generate annual retail sales in excess of $100 million. General Mills also is a leading supplier of baking and other food products to the foodservice and commercial baking industries.
About Weight Watchers International, Inc.
Weight Watchers International, Inc. is the world's leading provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds over 48,000 weekly meetings where members receive group support and education about healthy eating patterns, behavior modification and physical activity. WeightWatchers.com provides innovative, subscription weight management products over the Internet and is the leading Internet-based weight management provider in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.
Progresso Light is a registered trademark of General Mills, Inc.
WEIGHT WATCHERS and POINTS are the registered trademarks of Weight Watchers International, Inc. and are used under license by General Mills, Inc. ©2007 Weight Watchers International, Inc. All rights reserved.
For More Information, Contact:
David Witt
Progresso
763.764.2487
David.Witt@genmills.com
Claudia Dal Lago
Weight Watchers
212.589.2802
dallagoc@weight-watchers.com
