Chocolate Chex™ Cereal Delivers Delicious Chocolate and Whole Grain Goodness with Every Spoonful
07/09/2007
Chocolate lovers can now enjoy the best of both worlds with Chocolate Chex™—a brand-new breakfast cereal from General Mills that offers an irresistible chocolate taste and the benefits of whole grains.
A recent survey by the Chocolate Manufacturer’s Association revealed that 52 percent of Americans voted for chocolate as their favorite flavor for desserts or sweet snacks. Now, with a touch of cocoa, Chocolate Chex cereal offers a delicious chocolate taste for breakfast.
“Chocolate Chex cereal allows people to satisfy their love of chocolate, but also feel good about having a nutritious breakfast,” said Rohan Thakur, brand manager for General Mills and Chocolate Chex. “It is truly a cereal that has something for everyone in the family. And, it is also offered at a great value to fit within the family budget.”
Irresistible Chocolate Meets Wholesome Goodness
With a touch of cocoa, Chocolate Chex cereal offers chocolate lovers an irresistible taste – while also providing a wholesome breakfast. Chocolate Chex cereal contains just eight grams of sugar and is also a good source of whole grain with at least eight grams per serving. In addition, Chocolate Chex cereal is naturally cholesterol-free and provides 12 vitamins and minerals, including Calcium, Iron and Vitamin D.
As a delicious, yet wholesome, breakfast cereal the entire family will find something to love about Chocolate Chex. Parents will appreciate the nutritional benefits and parents and kids alike will love the chocolate taste.
As the newest addition to the Chex brand of cereals, Chocolate Chex joins a wholesome breakfast tradition that has been around since 1935, when Chex cereal was first introduced. Like its predecessors, Chocolate Chex features oven toasted rice and corn cereal for a delicious cereal that stays crunchy in milk.
About General Mills
General Mills is a leading global manufacturer and marketer of consumer foods products. Its global brand portfolio includes Betty Crocker, Pillsbury, Green Giant, Häagen-Dazs, Old El Paso and more. It also has more than 100 U.S. consumer brands, more than 30 of which generate annual retail sales in excess of $100 million. General Mills also is a leading supplier of baking and other food products to the foodservice and commercial baking industries.
For More Information, Contact:
Rebecca Herbst
OLSON for General Mills
612.215.9828
rherbst@oco.com
Shelly Dvorak
General Mills
763.764.6451
shelly.dvorak@genmills.com
