Fizzify Your Tongue
New Go-Gurt Fizzix™ from Yoplait® Pops Up in Dairy Case with Carbonated Fizz
09/10/2007
One taste of the fizz-ification and flavor sensation found in new Go-GURT Fizzix from Yoplait may be enough to give taste buds the goose bumps. The carbonated yogurt-in-a-tube snack pops up in grocers’ dairy cases nationwide this month.
“Fizzix combines amazing fruit flavors with innovative technology that infuses yogurt with a carbonated fizz, described by kids as a cool ‘sizzle’ on their tongue,” explained Katie Semersky, Yoplait marketing. “Fizzix appeals to tweens who are looking for a unique snack that travels well. Similar to how kids love Go-GURT, older kids will love the sensory excitement of Fizzix on their tongue.”
Fizzix, a cool and edgier version of Go-GURT, delivers the same nutritional benefits as the original. At 80 calories per tube, it’s a good source of calcium and also provides the benefit of live and active cultures.
“Yoplait introduced Go-GURT—the first yogurt-to-go in a tube—eight years ago and since has revolutionized the way kids eat the favorite dairy food,” continued Semersky. “Now, we’ve been able to use technology licensed by Brigham Young University in Provo, Utah, to take Go-GURT to the next level with Fizzix,” she explained.
From Blue Raspberry Rage to Wild Cherry Zing, Fizzix yogurt snacks are available in three packages that contain eight fizzin’ tubes of the following flavor pairings:
- Blue Raspberry Rage and Strawberry Watermelon Rush
- Wild Cherry Zing and Strawberry Lemonade Jolt
- Fruit Punch Charge and Triple Berry Fusion
Fizzix is best eaten right from the refrigerator, but can be frozen for lunchboxes and travel. Suggested retail price is $2.79 per box. Consumers can find more Fizzix information including an interactive laboratory at www.NewFizzix.com.
Yoplait, Go-GURT and Fizzix are trademarks of Yoplait Marques Internationales SAS.
For More Information, Contact:
David Witt
General Mills
763.764.2487
David.Witt@genmills.com
