America Has Spoken: People Prefer the Taste of Progresso
National taste test confirms consumers prefer Progresso Traditional Chicken Noodle over Select Harvest Chicken with Egg Noodle
10/21/2008
Progresso unveiled today the results of a national blind taste test that shows 7 of 10 people with a preference chose the great taste of Progresso’s Traditional Chicken Noodle over Campbell’s Select Harvest Chicken with Egg Noodle.
“Campbell’s recent advertising campaign touts the ‘real taste’ of Select Harvest Chicken Noodle and compares the soup with Progresso,” said Kyle Duea, marketing manager for Progresso. “This taste test proves there is no comparison: The majority of consumers prefer the taste of Progresso Traditional Chicken Noodle over Select Harvest Chicken with Egg Noodle. No amount of advertising can change that.”
Progresso is encouraging consumers to choose for themselves at the Progresso Taste Challenge web site, www.ProgressoTasteChallenge.com, where visitors can download up to $3.00 in coupons. The site also provides a money-back guarantee to anyone who is not fully satisfied with the taste of Progresso soup.
“Consumers have a choice when it comes to soup, and we want people to make their own decision about which soup tastes best,” said Duea. “If you taste our soup, we guarantee you’ll love it – or we’ll send your money back. We’re confident that consumers will continue to choose Progresso.”
About Progresso
The Progresso tradition began in 1905 when a young Sicilian, Vincent Taormina, began a small importing business to bring authentic Italian foods to Italian-American families. Driven by the wartime shortage of imported products, Progresso opened its original manufacturing plant in Vineland, N. J., where the company created the first Progresso premium soup in 1949, a minestrone based on an old family recipe. It was the first canned, ready-to-serve soup in America. Today, Progresso continues that tradition with more than 80 premium, ready-to-eat soups and broths including the newest line of light soups.
Progresso has grown to become the No. 1 ready-to-eat soup brand in America by using quality ingredients and adding new products like Rich & Hearty, microwaveable bowls and reduced sodium. It established a new health segment with the Progresso Light line for those concerned with weight management. Progresso continues to build on its rich history of flavorful products that delight the consumer.
Contact:
Pam Becker
Progresso
(763) 764-2470
pam.becker@genmills.com
Tom Jollie
Padilla Speer Beardsley
(612) 455-1716
tjollie@psbpr.com
