The first Wheaties®-fueled win occurred in 1924, and the Breakfast of Champions hasn't looked back since. Win after win, year after year, and champion after champion, Wheaties has been there. So much so, that for the last 85 years "You better eat your Wheaties" has stood synonymously with "Anything less than your best today, just might not be good enough."
Today, the Breakfast of Champions® officially kicks off the next 85 years. Athletes have evolved. They are bigger, faster, and stronger than ever before,
and that means that it is time for their fuel to evolve as well.
In order to do that, Wheaties has recruited Peyton Manning, Kevin Garnett, Albert Pujols, Bryan Clay, Hunter Kemper, and Dr. John Ivy to take performance nutrition to the next level by developing the next evolution of the Breakfast of Champions.
Documented in an unprecedented form, you can watch this bold process from beginning to end.
What are the nutritional needs of the world-class athlete? How do their nutritional needs translate to those of the 9 to 5 weekend warrior? What happens when fitness-savvy individuals test the prototypes for the next Breakfast of Champions?
Finally, join us on 09.09.09 when we unveil the next evolution of the Wheaties to the world.
Fuel. Win. Evolve.™ Breakfast will never be the same again.
