It all started back in 1988 at a farmer's market in Downingtown, Pennsylvania, where Anne Beiler and her husband Jonas sold a variety of snacks, including hand-rolled, soft pretzels. Anne and Jonas tried different combinations of ingredients to make their pretzels until they found the one recipe that was better than the best, and the pretzel was perfected.
From those beginnings, the company has grown to support over 950 locations worldwide, anchored by a Threefold Philosophy: providing premium products, in a sparkling clean store, with friendly customer service.