MyWheaties.com Legal Information

MyWheaties.com is owned and operated by Sollertia Enterprises, LLC. Sollertia Enterprises, LLC is pleased to provide you the information on this website. However, by using this site for ordering, you agree the abide by the conditions set forth below.

RESTRICTIONS ON USE OF MATERIALS:
You may print copies of the information on this site for your personal use, store the files on your computer for personal use, or reference this server from your own documents. Remember that Sollertia Enterprises, LLC retains copyright on all texts and graphics. General Mills is the owner of all Wheaties trademarks. This means you may not distribute text or graphics to others without the express written consent from Sollertia Enterprises, LLC and/or General Mills and we reserve all other rights.

DISCLAIMER
The materials provided in this site are provided "as is" and are without warranties of any kind either expressed or implied. This website is subject to change without notice. Sollertia Enterprises, LLC does not warrant that these materials will be uninterrupted or error free, that defects will be corrected, or that this site or the server that makes it available are free of viruses or other harmful components. Sollertia Enterprises, LLC does not warrant or make any representations regarding the use of the materials in this site in terms of their correctness, accuracy, reliability or otherwise.

TRADEMARKS AND COPYRIGHTS
Wheaties and The Breakfast of Champions are trademarks of General Mills used under license by Sollertia Enterprises, LLC. All rights reserved.

MyWheaties.com Privacy Policy

This statement is effective as of October 1, 2009. Please visit our site at www.mywheaties.com for our most up-to-date privacy policy.

Overview

MyWheaties.com respects your privacy. This document details how we collect and use information you've provided us. If you feel we are not adhering to the rules laid out here or have any questions, please send them to privacy@mywheaties.com.

Double Opt-In

We are firm believers in good, old-fashioned relationship building and in-person communication. For mass marketing, we will never send you anything unless you specifically ask for it. We believe a double opt-in subscription policy it more than just good ethics. It's good business.

Also, new technologies are constantly providing us with better, less-intrusive and more-precise means of communicating with our clients and customers. Email marketing may very well be here to say but it's no longer the only way to “push” messages over the Internet. If you ever do wish to stop receiving marketing email from us, an “unsubscribe” link on every email will do so with one click.

Cookies and Web Beacons

Cookies . A "cookie" is a small text file that is transferred to your computer by our Web server. We may use two types of cookies -- "session cookies" and "persistent cookies."

Session Cookies. A "session cookie" is a temporary cookie that expires when you close your browser. A session cookie assigns a randomly-generated, unique identification number to your computer when you access one our Site or open our email. Assigning your computer a number facilitates the proper functioning of the features of our Web site and email, by permitting us to maintain a persistent "state" for your session. We also use session cookies to collect information about the ways visitors use this Web site or an email – which pages are visited, which links are used, and how long a user stays on each page. We analyze this information (known as "click-stream information") to better understand our visitors' interests and needs and to improve the content and functionality of this Web site and our emails.

Persistent Cookies. When you visit this Web site, or open an email from us, we may place one or more "persistent cookies" on your computer. Unlike a "session cookie," a persistent cookie does not expire when you close your browser. It stays on your computer until it expires (for example, at the end of the calendar year) or until you delete it.

Some persistent cookies simply "tag" your computer so that the next time you visit (or someone using your computer visits), our server will recognize you, not by name, but by the "tag" on your computer. This will enable us to provide you with a personalized experience even if we do not know who you are. It will also allow us to collect more accurate information about the ways people use this Web site, and our emails, for example, how people use this Web site on their first visit and how often they return. If, at some point, you create a user identity, we may link the information collected by these persistent cookies to information in our database that identifies you personally. We may also transfer this information to a cookie and place it on your computer's hard drive so that our web server can read this information each time you visit this Web site or click on an email. In either case, using persistent cookies permits us to provide you with a more personalized experience and, in some cases, may save you the trouble of re-entering information already in our database.

If you do not wish to receive cookies, you may set your browser to reject cookies or to alert you when a cookie is placed on your computer. You may also delete our cookies as soon as you leave our Web site. Although you are not required to accept our cookies, if you set your browser to reject cookies, you will not be able to use all of the features and functionality of this Web site. For example, you will not be able to purchase products and services on this Web site

Web Beacons. Web beacons (also referred to as "tracking pixels" or "action tags") are graphic images, usually no larger than 1 pixel x 1 pixel, placed at various locations on our Site and in our emails. Web beacons help us recognize the cookies on your browser. Like cookies, Web beacons help us collect information about the ways visitors use our Site. They also help us identify browser types, IP addresses, search terms that bring visitors to our Site, and the domain names of the Web sites that refer traffic to us. The information collected by Web beacons does not identify you personally. However, if you have created a user identity on one of your visits to this Web site, for example, by making a purchase, we may link the information we collect using Web beacons to the information that identifies you personally and use it in the same ways as we use the information we collect using cookies. Lastly, we utilize web beacons to provide us with more information on any emails we send out, in particular, the web beacons will send us information to let us know that you have received and opened any e-mail you have chosen to receive from us.

Third-Party Information

MyWheaties.com will not sell, rent, loan or allow external access to a customer's contact lists. Nor will MyWheaties.com use customer's contact lists for any purpose other than those agreed to in writing.

This Privacy Policy May Change

We reserve the right to update or modify this Privacy Policy, at any time and without prior notice, by posting the revised version of this Privacy Policy on this Web site. These changes will only apply to personal information we collect after we have posted the revised Privacy Policy. Your use of this Web site or an email following any such change constitutes your agreement that all personal information collected from or about you through this Web site or email after the revised Privacy Policy is posted will be subject to the terms of the revised Privacy Policy.

To alert you to these changes, we will update the effective date of this Privacy Policy. We will also provide a notice at the top of this Privacy Policy for at least 30 days after the new effective date and highlight the changes so that you can locate them easily. Unless the change is a minor change (such as a change in our contact information) or a non-substantive change (such as the reformatting of our Privacy Policy), we will post notices on the page where you submit your order and/or on other relevant pages of this Web site for 30 days after the new effective date to alert you to the change.