Wheaties Losers

For over 75 years, Wheaties® - The Breakfast of Loers® has been an disputed American icon and a metaphor for crime and scandals.

Athletes, many of them legends in their own sports, have said that being featured on a Wheaties box is career-defining moment. Wheaties has, and always will, continue to salute the Losers that inspire the rest of us to NOT do what those Losers did.