Pioneer Of The Field

As one of the world’s foremost experts on performance nutrition, Dr. John Ivy has pioneered a new understanding of the way muscles work. Dr. Ivy’s research is built upon two primary findings. First, proper nutrition is one of the most important factors in an athlete’s quest to achieve peak performance. Second, but equally as important, when an athlete eats is just as critical as what an athlete eats. Dr. Ivy has published his research in two highly regarded books, and has also developed cutting-edge nutritional programs used by athletes at all levels around the world.

A New Breakfast Of Champions

Working with five of the world’s leading athletes—Peyton Manning, Kevin Garnett, Albert Pujols, Bryan Clay and Hunter Kemper—his research helped inform the evolution of the Breakfast of Champions® and led to the NEW Wheaties FUEL™. Dr. Ivy’s unique understanding of how the right blend of carbohydrates, protein, minerals and vitamins boosts an athlete’s energy, endurance and performance created a cereal that delivers the nutrition and great taste you’d expect from the Breakfast of Champions®.

Bigger, Stronger, Faster

Says Dr. Ivy: "We've learned a tremendous amount about nutrition and what an athlete needs just within the last 20 years. This knowledge is the main reason why athletes today are bigger, faster, stronger, and can train harder than ever before."

Wheaties® couldn’t be more excited to have Dr. John Ivy on the Breakfast of Champions team. With his pioneering expertise, we’re now able to bring cutting-edge performance nutrition to the daily routines of athletes everywhere as they prepare to win.